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For more evidence that there is demand for the obscure stuff, consider Bollywood cinema – a term referring to films produced in India.  When ranked by the number of movies produced each year, Bollywood is actually bigger than Hollywood, but in terms of U.S. demand, even the topgrossing Hindi film might open in only one or two American theaters, and few video stores carry many Bollywood DVDs. Again, we see the limits that geography and shelf space impose on traditional stores.  As Anderson puts it, when it comes to traditional methods of distribution "an audience too thinly spread is the same as no audience at all"5.  While there are roughly 1.7 million South Asians living in the US, Bollywood fans are geographically disbursed, making it difficult to offer content at a physical storefront.  Fans of foreign films would often find the biggest selection at an ethnic grocery store, Netflix Belgium VPN ip address but even then, that wouldn't be much.  Enter Netflix.  The firm has found the U.S. fans of South Asian cinema, sending out roughly 100,000 Bollywood DVDs a month.  As geographic constraints go away, untapped markets open up!The power of Netflix can revive even well-regarded work by some of Hollywood's biggest names.  In between the Godfather and Godfather Part II, director Francis Ford Coppola made "The Conversation", a film starring Gene Hackman that, in 1975, was nominated for a Best Picture Academy Award.  Coppola has called The Conversation the finest film he has ever made6, but it was headed for obscurity as the ever-growing pipeline of new releases pushed the film off  of video store shelves.  Netflix was happy to pick up The Conversation and put it in the long tail.  Since then, the number of customers viewing the film has tripled, and on Netflix, this once under-appreciated gem became the 13th most watched film from its time period.